Lobos
In my collaboration with Kingsland, our focus was on producing billboards, large format posters, and wheat pastings to showcase the diverse range of products offered by Lobos. My aim was to develop a variety of visual concepts that stayed true to the essence of the Lobos brand while also introducing fresh ideas for future campaigns. These assets were meticulously crafted to enhance brand recognition, promote product visibility, and foster stronger connections with consumers.
In my collaboration with Kingsland, our focus was on producing billboards, large format posters, and wheat pastings to showcase the diverse range of products offered by Lobos. My aim was to develop a variety of visual concepts that stayed true to the essence of the Lobos brand while also introducing fresh ideas for future campaigns. These assets were meticulously crafted to enhance brand recognition, promote product visibility, and foster stronger connections with consumers.
Pedestrian Billboard
2nd Level Billboard
Bus Shelter
Skyscaprers
Bus Shelter with Motion
Large Billboard
Pedestrian Billboard
Large BIllboard
Bus Shelter
Bus Shelter
Pedestrian Billboard
Wheat Pasting
2nd Level Billboard
Pedestrian Billboard
Wild Posters
Bus Shelter Motion
Large Billboard
Posters
My design process began with incorporating Lobos’ torn paper motif, already prevalent in much of their collateral. I utilized the tear in various ways within each composition, sometimes to separate text and image, other times for dramatic effect. Each piece aimed to highlight both product and messaging, tailored to their intended application. Some assets explored formal compositions with overlaid or juxtaposed imagery and text.
I created assets in the torn paper style as well as immersive concepts centered around holidays, March Madness, and the Super Bowl. Two campaigns were launched in Atlanta and New York City’s Times Square in 2023, featuring both motion-based and static billboard designs.