The Healing Collective
Entrusted with the creation of a text-based logo for the brand, I embarked on a mission to embody its vision for a minimal and straightforward design aesthetic. The challenge was clear: to distill the essence of the brand into a simple yet impactful visual representation. Through meticulous typography selection and thoughtful design choices, I endeavored to craft a logo that would speak volumes with its understated elegance.
Social Media
Journal
Water Bottle
Logo Mock
Drawing inspiration from vintage typography labels and the timeless elegance of serif fonts, the design journey was enriched by the infusion of floral elements. Guided by our exploration of mood boards, we curated a color palette derived directly from the vibrant hues found in floral samples. My aim was to create a mark that exuded boldness and instant recognizability through its text-centric approach. Opting for a serif font added a touch of premium sophistication, emphasizing the high-quality services offered by the practice. This deliberate choice aimed to elevate the brand’s perception and convey a sense of regal authority.
Creating this logo for The Healing Collective was not just a task; it was an immensely enjoyable journey. I took great pride in contributing to the realization of their vision, knowing the positive impact it would have on their community. Today, The Healing Collective stands as a testament to the power of collaboration and dedication. With a full staff offering their services to clients in the vibrant NYC area, the organization continues to thrive, providing essential support and healing to those in need.