Dojo
The Dojo at Comcast represents an innovative “upskilling program,” offering an immersive learning journey for full-stack teams to delve into contemporary engineering, product development, and agile methodologies. This case study focuses on the development of a Brand Identity and strategy component aimed at propelling the Dojo to thrive within the broader Comcast ecosystem.
Water Bottle Concept
Water Bottle Concept
Office Signage Concept
Office Signage Concept
Tote Bag Concept
Tote Bag Concept
Stationery Concept
Stationery Concept
The Dojo mark design emphasizes clean and minimalistic aesthetics, featuring strong, sleek lines. Inspired by the vibrant colors and boldness of the DevX Strategy logo, the parent organization, the design process began with initial sketches and concepts. Through two rounds of revisions, we honed in on a final version of the logo, refining its configuration and ensuring its alignment with the vision of the Comcast Dojo.
Beyond mere brand recognition, the overarching objective of this mark was to craft a symbol capable of functioning as a derivative of a larger brand while simultaneously asserting its individuality. It needed to exhibit a clear connection to its parent brand while also establishing its distinct identity, ensuring its versatility and ability to stand on its own.
The Dojo project proved to be a resounding success, garnering positive feedback from leaders within Comcast who recognized its significance for the organization. The design was heralded as a powerful advancement in shaping the future of the program, indicating a promising trajectory for its growth and impact within the company.