Create a one page microsite and digital white paper for Let's Get Checked.
I had the opportunity to team up with Let’s Get Checked, a leading provider of at-home health testing kits, to develop a digital landing page and whitepaper serving as a Health Equity report. Let’s Get Checked empowers individuals to take control of their health by offering convenient and accessible testing solutions from the comfort of their homes.
Together, we embarked on a mission to create a comprehensive Health Equity report that shed light on disparities in healthcare access and outcomes. The digital landing page served as a hub for users to access the report, while the whitepaper delved deep into the findings and recommendations.
Our collaboration combined expertise in healthcare, design, and digital strategy to deliver a visually engaging and informative report. By leveraging Let’s Get Checked’s commitment to democratizing healthcare, we aimed to raise awareness and drive positive change in addressing health inequities.
A responsive and informative experience
As the lead designer on this project, I took ownership of developing the overall look and feel of the entire page. This involved grounding the designs in Let’s Get Checked’s brand guidelines, ensuring consistency in colors, typography, and iconography to maintain brand identity.
I underwent several rounds of wireframing and approximately seven full-page revisions to refine the design and arrive at the final page layout. Utilizing Figma as our design platform, I meticulously constructed layouts for various screen sizes, including 1920, 1440, 1080, 768, 578, and 320, to ensure optimal responsiveness and user experience across devices.
Through these iterative design processes and attention to detail, I aimed to create a visually appealing and user-friendly landing page that effectively conveyed the importance and significance of the Health Equity report while staying true to Let’s Get Checked’s brand ethos.
A successful campaign
My efforts to design an engaging and informative page layout helped attract more visitors to the site, thereby increasing the visibility of the Health Equity report. This enhanced visibility enabled Let’s Get Checked to reach more people in need of valuable health information, ultimately empowering individuals to take proactive steps towards improving their health outcomes.
Through effective design and strategic digital implementation, we contributed to Let’s Get Checked’s mission of democratizing healthcare and making vital health resources accessible to all. By amplifying the reach of the Health Equity report, we played a part in fostering greater awareness and understanding of health disparities, driving positive change in healthcare accessibility and equity.