Jp Morgan Chase
J.P. Morgan Chase is a leading global financial services firm renowned for its comprehensive range of banking, investment, and wealth management solutions. With a commitment to innovation and customer-centricity, J.P. Morgan Chase serves millions of clients worldwide, ranging from individuals to corporations and institutions.
As an Art Director at J.P. Morgan Chase, I played a pivotal role in shaping the company’s creative direction across various touchpoints. Apart of a team of talented art directors, our focus extended to maintaining brand consistency and elevating visual storytelling across a diverse range of platforms. Our responsibilities encompassed overseeing the design of card graphics, email templates, web banner ads, ATM graphics, and print-based collateral.
We focused on ensuring that each visual component seamlessly adhered to J.P. Morgan Chase’s brand identity, as well as its newly developed brand system and design system. Our design system was crafted by a team of creative directors who built a guide we would late oversee throughout production. Introducing a modular email system facilitated streamlined design while preserving visual consistency. Furthermore, we created custom icons and graphics to enrich the user experience and communicate intricate financial concepts clearly and engagingly.
In addition to creating icons and graphics, I played a pivotal role in driving art direction, particularly concerning photography. Our goal was to evoke trust, reliability, and innovation through every visual element, thereby strengthening the brand’s connection with customers.
The collaborative efforts of our art direction team resulted in the successful execution of various creative initiatives. Our designs helped bolster J.P. Morgan Chase’s brand presence across digital and print channels, fostering stronger engagement and loyalty among clients. The modular email system proved to be highly efficient, enabling personalized and visually impactful communication with customers.
