UI - UX

Comcast

Task

Design and maintain a new brand and design system for Comcast

Strategy

UX, Creative
Design

Art Direction, UI, UX, E-commerce, Web Banners
Client

Comcast, xFinity
Tools

Figma, Photoshop, Illustrator, Invision, Jira, Slack

During my tenure as Senior Art Director at Comcast, I led the charge in overseeing the production, design, and maintenance of Comcast’s digital platform. Tasked with a multifaceted role, I took on the responsibility of creating and upholding rules and guidelines for web design, ensuring consistency and coherence across all digital touchpoints.

My focus extended to building out various landing pages, service pages, and service partner pages for flagship offerings such as Xfinity, as well as premium content providers like HBO and Cinemax. By leveraging strategic design principles and user-centric approaches, I aimed to enhance the overall digital experience for Comcast customers.

I played a key role in shaping Comcast’s digital landscape, aligning it with industry standards and exceeding user expectations. My commitment to excellence in design and functionality contributed to Comcast’s continued success as a leading provider of digital entertainment and communication services.

In my role, I had the privilege of collaborating with a diverse and talented team at Comcast, comprising creative directors, art directors, senior designers, and motion artists. Together, we brought a wealth of expertise and creativity to the table, pooling our collective talents to drive innovation and excellence in our digital projects. Cross-collaboration was at the heart of our approach, and I worked closely with developers, writers, and marketing professionals to ensure alignment across all aspects of our projects.

By fostering open communication and synergy among team members, we were able to seamlessly integrate design elements with content, technology, and marketing strategies. This collaborative effort enabled us to deliver cohesive and impactful digital experiences for Comcast’s customers, consistently exceeding expectations and setting new standards for excellence in the industry. Through our combined efforts, we were able to achieve remarkable results and drive Comcast’s digital presence to new heights.

Xfinity Desktop

Desktop

Xfinity Tablet

Tablet

Xfinity Mobile

Mobile

On top of my collaborative work, I also took charge of producing many of the header graphics seen across product offerings, service offerings, partner pages, and landing pages. This involved bringing my design chops to the forefront, ensuring that each graphic not only looked slick but also effectively communicated the essence of the page it adorned.

Whether it was crafting visuals to highlight new product features, showcase service offerings, or spotlight key partnerships, I approached each header graphic with creativity and precision. By aligning these visuals with Comcast’s brand guidelines and the specific messaging of each page, I contributed to a cohesive and visually compelling digital experience for users.

These header graphics played a crucial role in capturing the attention of visitors and guiding them through the digital landscape of Comcast’s offerings. Through my dedication to producing high-quality visuals, I helped elevate the overall aesthetic and effectiveness of the digital platform, leaving a lasting impression on users and reinforcing Comcast’s brand identity.

Internet Plus Choice

X1

Best Value

Quad Play

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Comcast

Task

Strategy

Design

Client

Tools