Appriss
In collaboration with Productive Machine and Appriss, I contributed to the creation of three unique motion graphic assets tailored for Appriss’ business units: Safety, Retail, and Health. Each asset was designed with a distinct visual style to reflect the essence of each company. Additionally, I developed two versions of each asset, one with text and one without, to cater to different communication needs
Appriss Safety focused on data and its security. Characterized by a blue hue, the design featured lines that expanded over the blue background throughout the video. This style was inspired by the concept of a fence or bars in a jail, symbolizing the protective measures around data and data storage.
Appriss Retail centered on financial transactions and the security of personal information, including identity and credit cards. Characterized by its wine hue, the design incorporated a combination of lines and dots, symbolizing transactions and connectivity. This visual style was chosen to represent the interconnectedness inherent in financial transactions and the importance of safeguarding personal data.
Appriss Health, dedicated to all aspects of health, was distinguished by its orange hue. The design showcased a wave-like animation that gracefully faded in and out. This animation, resembling breathing or circulation, brought the design to life, emphasizing the dynamic nature of health and well-being.